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The rare chance for extra credit early this semester

A PSA is a public service announcement that is an ad that airs for free. It usually targets a particular social issue that the makers consider important to address.   The link to the PSA for analysis relates to one such issue.  Because one of the required skills for this course involves visual analysis, I'm providing you with this opportunity, plus this may relate to something assigned later this semester.

Your task begins with watching a PSA that aired on Christmas during NBA games.  Watch it carefully.  Next, note the argument (the central claim) as well as the appeals present, being sure to analyze their effectiveness.  I'm looking for detailed analysis.  Serious effort should be apparent through what you write, and your analysis should be original in order to receive credit.  This should present your best writing, which includes complete sentences, consistent verb tense, standard English usage.  Be sure to include any necessary documentation. 

Since this is extra credit, it must be typed, and I must receive it through email by Monday afternoon.  Yes, I know it's a holiday, but you don't need to wait till the last minute to complete this. 
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